CAMPAIGN MANAGER

EARTH HOUR GLOBAL

August 2008 – June 2010

Strategic Planning: Worked closely with CEO and Brand Director to develop and deliver a global brand and marketing strategy, resulting in annual advertising placements worth €1.7 million.

Relationship Building: Point person and relationship management with global advertising partner Leo Burnett, and media buyer partners Mindshare, Starcom, and Clear Channel.

Asset Production: Managed production and timeline of award-winning advertising assets (including TVC, radio, outdoor, print and online ads), YouTube promotional video, and supplying 135 country teams with broadcast quality versions/files which can be localized for individual markets. Ensured all teams stayed on brand.

Network Engagement: Supplied 135 country teams with materials for the promotion of EH appropriate for their individual cultural/language needs, including the facilitation of translations into more than 50 languages in addition to campaign organization, connections with media outlets, media buyers, and corporate sponsorship contacts.

Marketing: Organized mailings to 135 country teams and maintained current databases of correct core contacts and addresses for each team involved in the roll-out of the re-branding of Earth Hour in 2011, introducing the new 60+ logo and encouraging participants to “Go Beyond the Hour”.

Copywriting: Wrote and reviewed materials for media release and supplied media contacts with EH copy and product for promotional purposes.